Travis
Sponsorship Opportunities

As we all know, marketing is a large part of your business plan. Visibility for the demographic of your company is a key part. Being part of the automobile industry , means that when advertising, it is essential that you are set above the standard. I believe there is an opportunity for your company to bolster its visibility to the automobile demographic audience that would help set you apart from other competing companies.
I am currently racing the Irwindale Speedway NASCAR Late Model series in Irwindale, California. The location of the track is in an ideal location that would provide great advertising for you and your business.
There are 14 races in the season and all are held on Saturday nights at Irwindale Speedway, so the turnout for the general population is potentially high. The results of each race are published in many magazines and internet sites such as: The LA Times, San Gabriel Tribune, IrwindaleSpeedway.com, Azusa Herald and many other forms of public print periodically. Not only is there an extremely high return in your sponsorship investment, there is also tremendous potential from the newsstand publications but the word-of-mouth advertising is a more predominant part of advertising that makes Irwindale Speedway a great place for positive exposure.

Regardless of what your advertising budget is, we have a place on the #85 car for you.

With your support I feel we can build a winning relationship and look forward to some great experiences in the upcoming season.

Demographics

Fan Percentage by Gender
60% Male
40% Female

Percentage of Nascar Fans in California
38% female
62% male

Average Income of NASCAR Fans
23% - under $20,000
38% - $20,001-$50,000
20% - $50,001-$80,000
20% - $80,001 and greater

Benefits of Partnership
-Strong customer loyalty
-Great press coverage and write ups in local and regional papers
-Strong internet coverage of results and highlights
-High visibility of sponsor logos on car on track
-Word of Mouth advertising is the strongest recognition of sponsorship in the series
- Great tax benefits
-Employee/customer gifts and rewards

Advertisement Placements

No matter what your advertising budget is, there is a place on the #85 car for you!

Package “A” Upper Quarter Panel*
Package “B” Hood
Package “C” Side Panels behind car number and door
Package “D” F and R Bumper
Package “E” Lower Quarter Panel**
Package “F” Rocker Panels***

Super Mega Package****

All packages will include signage on the suit according to the package agreed upon. Placement on suit will be determined on the amount of sponsors involved

* Section above the rear tire which is the most visible part of the car around the whole track
** Section behind rear tire but no higher than the top of the tire
*** Skirts on the side of he car underneath the # but goes from the back of front tire to he front of back tire